&Sound is an idea I developed into a brand as a part of my thesis project. &Sound delivers people customized moments of mindfulness by curating music mixes based on their listening tastes, and pairing them with complementary fragrance blends and grounding activities.

Concept, Naming, Creative Direction, Copywriting, Strategy and Design

The brand speaks with a soothing, evocative voice and presents itself with a hazy, organic visual language. The visual language I developed combines organic shapes, blurred elements and tactile features to engage with the senses and elicit feelings of tranquillity.