Sightlines is a platform that demystifies the art of your city and lets you find and share your taste.
Role
Concept, naming and design
NAMING
Sightline (noun): An uninterrupted line of vision between audience and target.
I chose the name Sightlines to capture the idea of a platform that directs its users to the kind of art that will engage them, a platform that makes the art within a city more easily visible and accessible.
IDENTITY
The design choices mirror the core mission of the platform. The visual identity expresses revelation, expansiveness and direction. The use of simple moving lines and bold language results in a confident and commanding presence for the brand.