THE CHALLENGE
Natel is a high-performance, FishSafe™ engineering company: providing green power that doesn’t sacrifice wildlife in the process. Situated in a hangar on the retired Alameda, CA, Navy Base, they perform feasibility studies and testing on their turbines, while collaborating with firms worldwide to license and implement their designs. As Natel grows alongside the demand for clean energy, they recognized the need to revamp their branding to better reflect their evolution. They wanted an identity that would reflect their mission, their roots, and their forward momentum.
LOOKING AHEAD & CELEBRATING THE NATURAL WORLD
Natel previously identified themselves with a logo that used the full “Natel Energy” name. In the new design we simplified this to the concise and confident “Natel”. We also moved away from the overly technical and machined feel of their original mark to something more organic that reflected their mission. We created a wordmark where the “N” tapers in a wave-like curve and paired it with symbol that uses wave forms to capture the work Natel does at the intersection of rivers, fish, and hydropower.
Role
Designed in collaboration with Chloe Looker. in