Employee Resource Groups
I designed the identity system for MasterClass’ Diversity Equity and Inclusion program, which included a series of logos used for individual employee resource groups as well as a master logo for the overall program.
The marks were designed to be crisp geometric forms that could be grouped together to form a balanced, harmonious whole. The result was a set of marks that were simple and uniform in scale yet distinct in character.
Design
Work completed at Macfadden & Thorpe